Australian boutique fashion label Elk, has been proudly designing in Melbourne for more than 10 years.
In 2016, recognising the opportunities in arguably the fastest growing fashion and retail market in the world, Elk engaged GAO to assist in identifying China market entry opportunities and potential engagement strategies.
Leveraging GAO’s government, trade, retail and consumer networks, Elk undertook a market exploratory mission to China and participated in a major fashion and lifestyle trade event. GAO also assisted Elk on the ground by setting up a series of business meetings, arranging translators and providing trade show support services.
Back in Australia, GAO provided ongoing advisory and engagement support including establishment of Chinese payment facilities, working with local Chinese media, industry and community groups, and social media strategy.