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Global Ballooning Australia – Experience, Brand and Content Development

Global Ballooning Australia is one of Australia’s most celebrated hot air balloon companies. After 25 years of successfully operating premium hot air balloon flights over Melbourne and the spectacular Yarra Valley, Global Balllooning was looking to take the next step in their evolution.

In 2016, GAO was engaged to undertake a full review of their business with a view to positioning Global Ballooning to capitalise on the growing Asian markets and help develop a dedicated China strategy.

After developing a range of research programs, new business systems and detailed consumer insights, GAO developed an integrated program of brand, sales, marketing and content development activities. This includes a brand refresh, a new Chinese website, Chinese language brochures, a tailored guest smart phone application and video project utlising the latest 4K (Ultra HD) technology.