Show Menu

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Beechworth Honey – New Product Testing and Consumer Focus Groups

One of Australia’s most trusted honey brands, in 2017 Beechworth Honey launched a new push into the growing China market.

With more than 50 honey varietals, a honey-infused drinks range, luxury beauty products and a new range of Manuka Tea Tree honeys, Beechworth Honey commissioned a qualitative research project to better understand the opportunities to engage with Chinese consumers.

GAO was engaged to deliver a series of intimate research focus groups with members of the local Chinese community in Australia, identifying insights into local Chinese consumers’ honey preferences, consumption and purchasing behaviour.