Brand & New Market Development
For more than 25 years, Downunder Farmstays has been offering one of Australia’s most unique tourism experiences. Hosting more than 18,000 visitors each year from all over the world, they provide authentic local homestay experiences across 9 regional locations.
GAO has been working collaboratively with Downunder Farmstays since 2017. Most recently, we oversaw the transition to a more consumer-focused brand, and the launch of the product into the Korean market.
To underpin the new consumer strategy, GAO led a review and redevelopment of their business systems, brand/visual identity and operational collateral.
A new multilingual website developed by the extended GAO team launched in November 2018 and was pivotal in supporting the new consumer strategy. It is currently available in English and Korean, with Chinese and Japanese coming online in 2019
GAO has overseen the transition from a trade to consumer-focused brand, and the launch of the product into the Korean market