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SkyBus – International Market Development Program (Australia & New Zealand)

For over 40 years, SkyBus has been operating one of Australia’s safest, most reliable and affordable airport transport services. Today, SkyBus’s iconic red and white vehicles transfer over 5.5 million passengers per year in Melbourne, Auckland and Gold Coast. Recognising the importance of international visitors to Australia and New Zealand, and to capitalise on opportunities…
  • airport transport services, Chinese, consumer engagement strategy, Digital Marketing, Japanese, Korean, tourism strategy, Translation Services, Wechat Marketing
  • July 1, 2018

Wild Duck Creek Estate – Export Development and Marketing Support

After building a cult-like following in Australia and the US on the back of its award-winning Duck Muck Shiraz, boutique Victorian winery Wild Duck Creek Estate embarked on an ambitious push into Asia. Having successfully entered the Singapore and Hong Kong markets, in 2016 Wild Duck turned their attention to China. After attending a major…
  • China Wine Exports, Chinese Brand Development, Chinese Website, Export Development, Wild Duck Creek Estate
  • October 1, 2017

Destination Melbourne – China Training Program and Exploratory Mission

China is undeniably Melbourne’s most important inbound tourism market, with more than half a million Chinese guests visiting the world’s most liveable city every year. In order to prepare the tourism industry for the long-term growth opportunities, and ensure Melbourne provides the highest level of service and experience to this important market, GAO was engaged…
  • Check-in to China, China Market Development, China Training Program, Chinese cultural awareness training, Chinese language classes, 中国战略, 中国旅游业
  • December 1, 2016

Beechworth Honey – New Product Testing and Consumer Focus Groups

One of Australia’s most trusted honey brands, in 2017 Beechworth Honey launched a new push into the growing China market. With more than 50 honey varietals, a honey-infused drinks range, luxury beauty products and a new range of Manuka Tea Tree honeys, Beechworth Honey commissioned a qualitative research project to better understand the opportunities to…
  • Asia, Beechworth Honey, China, consumer engagement strategy, Export, Focus group, Food, Honey, qualitative research
  • July 6, 2017

Indigo Shire – International Tourism Product Development Project

Over the past four years, GAO has develop a range of projects with the Indigo Shire Council to help position Beechworth, Rutherglen and the surrounding townships in the global markets and to capitalise on the long term growth from the international tourism, wine and export sectors. In 2014, GAO was first engaged as part of…
  • Indigo Shire, International markets Australia, tourism strategy
  • July 16, 2017

Global Ballooning Australia – Experience, Brand and Content Development

Global Ballooning Australia is one of Australia’s most celebrated hot air balloon companies. After 25 years of successfully operating premium hot air balloon flights over Melbourne and the spectacular Yarra Valley, Global Balllooning was looking to take the next step in their evolution. In 2016, GAO was engaged to undertake a full review of their…
  • APP and Website Development, Brand Strategy and development, China Market Development, Global Ballooning, Hot Air Ballooning, Video Production, 中国战略, 澳大利亚旅游体验, 热气球
  • July 1, 2016

Elk – China Market Advisory and Engagement

Australian boutique fashion label Elk, has been proudly designing in Melbourne for more than 10 years. In 2016, recognising the opportunities in arguably the fastest growing fashion and retail market in the world, Elk engaged GAO to assist in identifying China market entry opportunities and potential engagement strategies. Leveraging GAO’s government, trade, retail and consumer…
  • China, consumer engagement strategy, Export, Fashion, Market-entry advisory, Trade Shows
  • March 1, 2016

Australian Open 2016 – Digital Marketing and Event Management

As part of the Australian Open 2016, GAO Group International was engaged by Tennis Australia to develop an integrated digital marketing campaign and provide project management for an exclusive VIP event featuring Chinese tennis star Li Na. An innovative, consumer-focused digital campaign utilising leading Chinese social media platforms Tencent Wechat and Sina Weibo, the project…
  • Australian Open, China, Digital Marketing, Event Management, Li Na, sports tourism, Tennis Australia, Wechat Marketing, 微信, 微博, 李娜, 网球
  • February 1, 2016

Vancouver International Airport – Integrated Marketing Strategy

Since 2015, GAO Group International has been working by Vancouver International Airport to assist in the development of their Integrated Marketing Strategy and Asian engagement programs. Working as part of the Air Service Development and Commercial Services teams, GAO assists the airport with strategic planning, business modelling, Asian digital programs, passenger engagement, partnership development and…
  • Aviation, Canada, Strategy, Travel
  • September 1, 2018

GAO Snow – Luxury Asian Travel

GAO Snow is a global snow travel specialist, helping international travellers plan and book the perfect winter holiday! We help our guests discover the world’s leading international ski destinations and provide luxury tailor-made snow travel experiences. We focus on the emerging Asian markets and provide the latest snow travel information and personalised experiences in both English……
  • Asia, China, GAO Snow, Luxury, Mt Hotham, Travel
  • June 1, 2015

Women in International Business – Food and Beverage Forum

In September 2014, GAO Group International assisted the Victorian State Government to deliver the Victorian Women in International Business – Food and Beverage Forum.  The forum, presented in partnership with the Shanghai Women’s Federation, featured a panel discussion by leading Australian and Chinese businesswomen celebrating the success and entrepreneurial spirit of women in the food,…
  • Beverage, China, Export, Food, Government, Women in Business
  • October 1, 2014