Show Menu

Vancouver International Airport – Integrated Marketing Strategy

In 2016 and 2018, GAO was engaged by Vancouver International Airport (YVR) to assist with the development of their 2020 Integrated Marketing Strategy. GAO developed a Strategic Partnership Framework and Aviation Marketing Model to guide future engagement with airline partners, tourism bodies and other strategic stakeholders. More specifically this involved: – A review of YVR’s…
  • Aviation, Canada, destination marketing, marketing, passenger engagement, Strategy, Tourism, Travel
  • September 1, 2018

Riverland Group – Asian Capability & Engagement Program

One of Melbourne’s most progressive restaurant and bar operators, the Riverland Group has five city hospitality venues and a gourmet restaurant and regional produce store on the Great Ocean Road. Offering modern western cuisine set against the backdrop of iconic Australia tourism destinations, Riverland sought to engage with the local Asian community and to capitalise…
  • Builders Boat Yard, Chinese menu, Chinese mobile payment, General Assembly, multilingual graphic design, Pilgrim, Riverland, Signage, Strategy, Training Asian customer service, way finding, WeChat content development, wye river
  • October 17, 2018

SkyBus – International Market Development Program (Australia & New Zealand)

SkyBus, a world-leading airport transport service with operations across Australia and New Zealand, engaged GAO to help better understand, engage and service their international customers. Since 2016, GAO has provided SkyBus with strategic planning, experience development, digital marketing, trade engagement, translation and multilingual creative design services. Core to this strategy is understanding and enhancing the…
  • airport transport services, Chinese, consumer engagement strategy, Digital Marketing, Japanese, Korean, multilingual graphic design, tourism strategy, trade engagement, Translation Services, wayfinding, Wechat Marketing
  • July 1, 2018

Wild Duck Creek Estate – Export Development and Marketing Support

After building a cult-like following in Australia and the US on the back of its award-winning Duck Muck Shiraz, boutique Victorian winery Wild Duck Creek Estate embarked on an ambitious push into Asia. Having successfully entered the Singapore and Hong Kong markets, in 2016 Wild Duck turned their attention to China. After attending a major…
  • China Wine Exports, Chinese Brand Development, Chinese Website, Export Development, Wild Duck Creek Estate
  • October 1, 2017

Destination Melbourne – China Training Program and Exploratory Mission

China is Melbourne’s most important inbound tourism market, with more than half a million Chinese guests visiting the world’s ‘most liveable city’ each year. In 2016, GAO designed and delivered the inaugural China industry development program on behalf of Destination Melbourne, coined ‘Check-in to China’ – providing cultural understanding and professional development training to ensure…
  • Check-in to China, China Market Development, China Training Program, Chinese cultural awareness training, Chinese language classes, 中国战略, 中国旅游业
  • December 1, 2016

Beechworth Honey – New Product Testing and Consumer Focus Groups

The challenge of entering the China market has become an increasingly important one for Western companies of all shapes and sizes. Beechworth Honey, one of Australia’s most iconic and trusted honey brands, launched a push into this market in 2017. With more than 50 varietals, a honey-infused drinks range, luxury beauty products and a new…
  • Asia, Beechworth Honey, China, consumer engagement strategy, Export, Focus group, Food, Honey, qualitative research
  • July 6, 2017

Indigo Shire – International Tourism Product Development Project

Over the past four years, GAO has develop a range of projects with the Indigo Shire Council to help position Beechworth, Rutherglen and the surrounding townships in the global markets and to capitalise on the long term growth from the international tourism, wine and export sectors. In 2014, GAO was first engaged as part of…
  • Indigo Shire, International markets Australia, tourism strategy
  • July 16, 2017

Global Ballooning Australia – Experience, Brand and Content Development

Global Ballooning Australia is one of Australia’s most celebrated hot air balloon companies. After 25 years of successfully operating premium hot air balloon flights over Melbourne and the spectacular Yarra Valley, Global Balllooning was looking to take the next step in their evolution. From 2016 to 2017, Global Ballooning engaged GAO to undertake a full…
  • APP and Website Development, Brand Strategy and development, China Market Development, Global Ballooning, Hot Air Ballooning, Video Production, 中国战略, 澳大利亚旅游体验, 热气球
  • July 1, 2016

Elk – China Market Advisory and Engagement

Australian boutique fashion label Elk, has been proudly designing in Melbourne for more than 10 years. In 2016, recognising the opportunities in arguably the fastest growing fashion and retail market in the world, Elk engaged GAO to assist in identifying China market entry opportunities and potential engagement strategies. Leveraging GAO’s government, trade, retail and consumer…
  • China, consumer engagement strategy, Export, Fashion, Market-entry advisory, Trade Shows
  • March 1, 2016

Australian Open 2016 – Digital Marketing and Event Management

In 2016, GAO was engaged by Tennis Australia to project manage the development of an exclusive Australian Open VIP event with Li Na and the supporting integrated marketing campaign. An innovative, consumer-focused digital campaign utilising leading Chinese social media platforms Tencent WeChat and Sina Weibo, the project targeted the Australian Chinese community and high-yield inbound…
  • Australian Open, China, Digital Marketing, Event Management, Li Na, sports tourism, Tennis Australia, Wechat Marketing, 微信, 微博, 李娜, 网球
  • February 1, 2016

GAO Snow – Luxury Asian Travel

GAO Snow is a global snow travel specialist, helping international travellers plan and book the perfect winter holiday! We help our guests discover the world’s leading international ski destinations and provide luxury tailor-made snow travel experiences. We focus on the emerging Asian markets and provide the latest snow travel information and personalised experiences in both English…
  • Asia, China, GAO Snow, Luxury, Mt Hotham, Travel
  • June 1, 2015

Women in International Business – Food and Beverage Forum

In September 2014, GAO Group International assisted the Victorian State Government to deliver the Victorian Women in International Business – Food and Beverage Forum.  The forum, presented in partnership with the Shanghai Women’s Federation, featured a panel discussion by leading Australian and Chinese businesswomen celebrating the success and entrepreneurial spirit of women in the food,…
  • Beverage, China, Export, Food, Government, Women in Business
  • October 1, 2014