International Market Development

SkyBus, a world-leading airport transport service with operations across Australia and New Zealand, engaged GAO to help better understand, engage and service their international customers.

Since 2016, GAO has provided SkyBus with strategic planning, experience and partnerships development; digital marketing; trade engagement; translation; and multilingual creative design services.

Core to this strategy is understanding and enhancing the visitor experience, both online and offline, as well as building SkyBus’ international capabilities, including:

  • Undertaking operational reviews, experience audits and cultural awareness training
  • Developing wayfinding and signage strategies
  • Multilingual content and collateral development (Chinese, Japanese, Korean)
  • Digital channel management (WeChat and travel review sites) 
  • Strategic partnerships and marketing campaign development and implementation

Digital channel management, including WeChat and travel review sites

SkyBus WeChat
SkyBus Screen

Multilingual creative design services

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