DOWNUNDER FARMSTAYS AUSTRALIA
New Market Development (Korea) & Brand Refresh
For more than 25 years, Downunder Farmstays has been offering one of Australia’s most unique tourism experiences. Hosting more than 18,000 visitors each year from all over the world, they provide authentic local homestay experiences across 9 regional locations.
GAO has been working collaboratively with Downunder Farmstays since 2017. Most recently, we oversaw the transition to a more consumer-focused brand and the launch of the product into the Korean market.
To underpin the new consumer strategy, GAO led a full review and redevelopment of their business systems, brand/visual identity and operational collateral.
A new multilingual website developed by the extended GAO team launched in November 2018, and was pivotal in supporting the new consumer strategy. The website is currently available in English, Korean, Chinese and Japanese.
GAO has overseen the transition from a trade to consumer-focused brand, and the launch of the product into the Korean market