GLOBAL BALLOONING AUSTRALIA
Content Development & Brand Strategy
Global Ballooning engaged GAO to reposition the business to capitalise on the growth opportunities in Asia and help develop a dedicated China engagement strategy.
GAO delivered research programs, new business systems and detailed consumer insights.
These informed the development of an integrated program of brand positioning, sales, marketing and content development activities such as:
- Global brand positioning, brand optimisation and visual refresh
- Chinese website and in-language sales and marketing material
- Promotional videos using the latest ultra HD technology
- Customised smart phone app for guests with in-language content, including safety and technical videos
Chinese website and in-language sales and marketing material