SKYBUS – AUSTRALIA & NEW ZEALAND
International Market Development
SkyBus, a world-leading airport transport service with operations across Australia and New Zealand, engaged GAO to help better understand, engage and service their international customers.
Since 2016, GAO has provided SkyBus with strategic planning, experience and partnerships development; digital marketing; trade engagement; translation; and multilingual creative design services.
Core to this strategy is understanding and enhancing the visitor experience, both online and offline, as well as building SkyBus’ international capabilities, including:
- Undertaking operational reviews, experience audits and cultural awareness training
- Developing wayfinding and signage strategies and designs
- Multilingual content and collateral development (Chinese, Japanese, Korean)
- Digital channel management, including official WeChat account and travel review sites
- Social video and live streaming content development
- Strategic partnerships and marketing campaign development and implementation
Digital channel management, including WeChat and travel review sites
Multilingual creative design services